Founded in 2005 by Pete and Monique Ethelston and Carl Pretorius, Red Espresso revolutionized the beverage industry by introducing the world's first Rooibos espresso. This innovative product offers a naturally caffeine-free alternative to traditional coffee, crafted from South Africa's indigenous Rooibos plant. ​

Red Espresso's unique grind allows Rooibos tea to be brewed using standard coffee appliances, delivering a rich, full-bodied flavor topped with a golden crema, much like traditional espresso. This versatility enables the creation of various beverages, including red cappuccinos, red lattes, and iced teas. ​

The company is committed to sustainability and ethical sourcing. All Rooibos is single-origin, grown naturally on the high plateaus of the Cederberg Mountains without irrigation, herbicides, or pesticides. Red Espresso works directly with farmers, offering premium price consistency regardless of market trends. ​

Red Espresso's dedication to innovation and quality has earned it numerous international awards, including the Specialty Coffee Association of America's Best New Specialty Product in 2008, making it the first tea and South African company to receive this honor. ​

Today, Red Espresso's products are available in various formats, such as loose grind, pods, and capsules, compatible with multiple brewing methods. The company continues to expand its global presence, offering health-conscious consumers a flavorful, caffeine-free alternative to coffee.​